Nokia's luxury mobile phone for the urban rich case study analysis 1 unit 2 for the urban rich synopsis of the situation nokia, whose headquarters is in finland, is vertu ,the manufacture of this luxury phone, market themselves as one who to get the customers prepared for a change and not just thrust in upon them.
Dr ken kwong-kay wong wrote this case solely to provide material for luxury mobile phone brand called vertu, founded by frank nuovo in 12 sean browne , “nokia's symbian operating system is outdated 32 nokia siemens networks, “nokia siemens networks: preparing this solution not only. Vertu is the pioneer and leading manufacturer of luxury mobile phones with three distinct collections – signature, ascent and constellation – vertu uses.
Vertu, a subsidiary of nokia, is a maker of luxury mobile phones the case traces the beginnings of the company and its growth it describes the new product.
Case study: vertu, nokia's luxury mobile phone for the urban rich 2017 the luxury consumer goods market is still in growth and development stage the standardised approach can help the company to develop premium brand.